Yasser Daniyal holding a marble head with glowing eyes, among floating rocks and monitors, under an orange dusk sky

Yasser Daniyal

Creative Art Director · Islamabad

I build communication-driven design systems for brands, campaigns, events and film.

Brand systems

See the work Let’s talk

02 — Trust

Six countries.
Four sectors.

Directing brands, campaigns and live events since 2017, for development agencies, governments, hospitality groups and startups.

Since 2017 Directing brands, campaigns and live events.
Countries 6 Pakistan, Australia, UAE, KSA, UK, Lebanon.
Projects 200+ Brand, campaign, event, stage and film.
Clients 50+ From UNICEF to hospitality brands to startups.

03 — Selected work

Work that
communicates.

A selection from more than two hundred projects since 2017: brand systems, campaigns, events and film. See all projects

More case studies on Behance.

04 — How I work

Design is communication.
Not decoration.

Every project runs through three stages, so you always know where we are, what comes next and who decides.

  1. 01

    Diagnose & define

    I start with the problem, not the layout. I audit the brand, the audience and the market, find the real bottleneck, and agree the mandate and what success looks like.

  2. 02

    Build the system

    One strategic direction, turned into a visual system: identity, type, colour and layouts. Built bilingual where the audience needs it, and tested across every channel before rollout.

  3. 03

    Produce & deliver

    I direct production through to launch: print, digital, film, stage and fabrication. Delivered complete and on time, with files your team can keep using.

25%Understand
25%Research
50%Execution
A good design communicates completely, without confusion.

05 — About

Who I am.

Yasser Daniyal seated on a folding chair in a warm, orange-lit studio

I’m a Creative Art Director. I build brand systems that communicate clearly, for development programmes, institutions and fast-moving brands.

I start by asking why, so I understand the people behind the project, then close the gap between a business plan and a design that feels alive. Working across UN programmes, government bodies and hospitality groups taught me to find order in complexity: move fast, hold the detail and keep the big picture in view.

Based in
Islamabad, Pakistan
Education
BS Telecommunication & Networking, COMSATS, 2012 — 2017
Speaks
Urdu (native), English (professional), Sindhi (conversational)
Multilingual design
Projects delivered in English, Urdu, Sindhi, Arabic, Chinese and French
Core disciplines
  • Brand identity & systems
  • Campaigns & social systems
  • Art direction
  • Event, stage & exhibition design
  • Film & motion
Sector practice
  • Development & UN agencies
  • Government & institutions
  • Hospitality & F&B
  • Commercial & lifestyle
Teaching & mentorship
  • Guest sessions at COMSATS, SZABIST and Air University
  • Guest judge, PITCH@COM 5
  • Panelist on entrepreneurship and digital marketing

Nine years. Eight roles.

From film production to agency creative to leading design at a studio. Newest first.

  1. Mar 2024 — Now

    Art Director & Design Lead

    TheseGuys LLP · Islamabad

    Brand identities for hospitality and F&B groups including David Management Group (Australia) and Akleh by Talabat (Dubai). Social and video for Mövenpick. Client work for CHAN (KSA), OC Maintenance (London) and Meats & Bread (Lebanon).

    Current
  2. Jun 2022 — Mar 2024

    Visualizer & Communication Designer

    Digital Patch · Islamabad

    Brand identities, logos, stationery and social systems for Magnify Solar, WE Group, ERA Marketing and The Bite Club.

  3. Dec 2020 — Mar 2022

    Senior Manager, Creative & Design

    Mercury Transformations · Islamabad

  4. Sep 2020 — Nov 2020

    Senior Creative Designer / Visualizer

    Spaceman Studios · Islamabad

    Branding and social for Northwest General Hospital and Dough With The Flow.

  5. Aug 2019 — Sep 2020

    Manager, Creative & Design

    Orientm McCann Pakistan · Islamabad

  6. Sep 2018 — Jul 2019

    Support Tech Specialist

    Exordium Support Inc · Islamabad

  7. Oct 2017 — Nov 2023

    Creative Design Consultant

    ALL4ONE Communications · Islamabad

    Ran alongside full-time roles for six years.

  8. Feb 2017 — Nov 2017

    Line Producer / Manager Operations

    IRK Films · Islamabad

    Line producer and creative designer on the feature film Parchi.

Teaching & talks.

Workshops and sessions on design process, branding and digital marketing for students and industry.

Dec 2023Design AlchemySZABIST Islamabad · 2 days

A hands-on design experience: creative design, branding and the design process, with live Photoshop and Illustrator work.

Dec 2023Make Your Brand PopCOMSATS Islamabad

The brand design process, from idea to identity.

Sep 2023Cyber MarketingCOMSATS Islamabad

Digital marketing and promotion across web, social, search, email and mobile.

Guest judge

PITCH@COM 5 · COMSATS · Dec 2023

Panelist

Young Entrepreneurship Dialog · COMSATS · May 2023

Panelist

Conventional & Content Marketing in the Digital Era · COMSATS · May 2022

06 — Let’s collaborate

Let’s talk.

I bring clarity to complexity. I keep the process structured and the experience calm. I solve the problem at its core, not only at its surface. Tell me what you need to say.

Brief builder

Tell me what you need.

01What do you need? Pick any

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